01 Branding and Identity

Logo Design
Business Cards
Corporate Identity

Dr Payam Sarraf | Neurologist

“I had the pleasure of working with Dr. Sareh Habibzadeh, a dentist, for years, especially in dental congress branding such as Excida 56, 57, and 58, as well as Digital Dentistry Seminar and Symposium collateral design. She introduced me to her husband, Dr. Payam Saraf. They are such a nice couple. 🙂 I designed a logo for his clinic and the brand identity as well. The design was inspired by the human brain’s shape, color, and texture.”

Abra Studio Branding Design

ABRA, an esteemed Interior Design Company in Sweden, draws from its owner’s Persian heritage, as “ABRA” translates to clouds in Persian. Tasked with a creative challenge, I seamlessly intertwined their team’s essence with the cloud motif, fusing their names elegantly into ARCH and RHYTHM. The result is a harmonious blend of interior design, architecture, and artistic ingenuity.

Cafe & Restaurant

Green Wich

The GreenWich restaurant and cafe logo, along with the A to Z branding, interior wallpapers, ads, menu, and outdoor advertising, were all crafted with a focus on simplicity and style. The logo seamlessly combines a fork, spoon, G, and W for a subtle yet effective representation of the establishment’s commitment to good food. The overall design, from branding to interior elements, aims to create a welcoming atmosphere without being overly boastful. Each piece contributes to a cohesive and visually pleasing experience for GreenWich patrons.

Hosna Style House

Crafting the logo and branding for Hosna Style House, a Dubai-based fashion haven, was an exciting journey. Hosna’s Aphrodite-like essence inspired the design’s regal purples, mirroring her femininity and grace. Embracing her mystique, a graceful bird crowns the logo, symbolizing her description of herself as a ‘good witch’ who transforms the ordinary into the extraordinary. A delicate handheld fan reflects her mastery. I used the arch shape with columns to provide the design’s overall structure, representing the idea of ‘home’ and echoing the excitement she weaves into her creations.

SHEEZ Logo Design

SHEEZ is an Iranian company that creates musical instruments, mainly focusing on crafting Hardpan Drums. The name SHEEZ translates to “Arch” in Persian. I combined elements of Arch, Harmony, and Hang drums, resulting in a unique and harmonious musical experience.

GREEN WOOD Logo & Branding Design

Green Wood, a top beauty brand for hair and skin care, emerged from a special connection. Its owner, once my client for four years, embarked on her own journey and entrusted me to design her new brand.
Inspired by nature, Green Wood’s name reflects its natural approach.

PARS FLOWER Logo Design

Pars Flower, a charming Istanbul flower shop, found its logo inspiration in the letter P, flowers, leaves, pots, and water drops. The owner, the sister of a satisfied client, chose me to design this emblem.

This logo elegantly blends these elements into a harmonious design, reflecting the beauty of nature and the art of simplicity. It symbolizes Pars Flower’s commitment to quality and the strength of a trusted recommendation.

LE MONDE Logo & Branding Design

“LE MONDE” a brand originating from a four-year client connection, exudes elegance and sophistication in its design. Drawing inspiration from creamy textures, the name conveys a global perspective, and the cream logo touch embodies an opulent aesthetic. It’s more than a brand; it represents a connection to opulence.

Zima Logo Design

Zima, a prominent import and export company in the medical field, came to life through a logo design inspired by the essence of global trade. I had the privilege of creating their visual identity.

Incorporating elements such as arrows to signify import and export, the letter Z, and the Earth Globe symbol, the design captures the essence of their business. The powerful and professional color palette complements their branding, signifying their strength in the field.

This logo symbolizes Zima’s commitment to excellence in global trade and underscores the strength of a successful creative partnership.