About Me

Hey there,

I’m Arma, an expert senior Graphic Designer with over 10 years of experience in delivering product and branding solution with high quality print and digital designs. I am highly proficient in Adobe Creative Suite, Cinema 4D, and Figma, with a strong ability to translate brand strategy into visually compelling design. My expertise includes advanced knowledge of design principles, typography, color theory, composition, and visual hierarchy, enabling me to create cohesive and effective visual systems.

Education

Master of Arts in Graphic Design (M.A)

University of Art and Architecture
Tehran, Iran
2016-2013

Bachelor of Arts in Graphic Design (B.A)

University of Art and Architecture
Tehran, Iran
2012-2008

My Skills

Mastering the Tools of Creation: Proficiency Percentages in Graphic Design Software

Photoshop

Collage Maestro | Portrait Perfectionist | Precision Cutter | Background Eraser | Vintage Virtuoso

Illustrator

Branding Identity | Vector Artistry | Logo Design | Typography Design | Digital Illustration

After Effects

Motion Graphics | Visual Effects | Animation Wizardry | Video Compositing | Title Sequences

Lightroom

Photo Editing | Color Correction | Image Enhancement | Portrait Retouching

Figma

UI/UX Design | Collaborative Prototyping | Wireframing | Design Systems

Cinema 4D

3D Modeling | Texturing and Materials | Animation Rendering | 3D Visualizations

3ds Max

3D Modeling | Rendering | Architectural Visualization | Lighting and Texturing

Level of Proficiency

Photoshop
Illustrator
After Effects
Lightroom
Figma
Cinema 4D
3Ds Max
2024-Present | Toronto, Ontario

Senior Graphic Designer | Supplium

• Led design initiatives across multiple brands, including Heal+Co, Sproos, GloveIt, April, OZO, Orry, Aruki, and SNS Health, ensuring cohesive brand identity across print, digital, and product channels.
• Built the April golf brand from scratch, developing naming, logo, visual identity, color palette, typography, and brand guidelines, enabling a successful launch and consistent brand presence.
• Designed packaging, labels, patterns, and physical products, including professional pickleball paddles and padel rackets, aligned with target audiences and market trends.
• Created Amazon secondary images, A+ Content, and Brand Stores for brands such as Waevera, GoFitness, Multipower, Bull, Unity Supplements, Nova Sea Atlantic, Taste Flavoure Co, JNX Supplements, and more.
• Established and managed in-house product photography, including shooting, retouching, and AI-assisted image creation, reducing dependency on external vendors and speeding up production.
• Served as Art Director for photoshoots in Toronto and Arizona and contributed to PGA Show booth design, ensuring high-quality visual representation at high-profile events.
• Mentored junior designers and collaborated with cross-functional teams, developing scalable design systems and templates to maintain brand consistency across platforms.
• Streamlined production workflows with AI-assisted tools and standardized processes, improving efficiency and reducing turnaround times for print and digital projects.

2018-2024

FREELANCE GRAPHIC DESIGNER

• Served as Creative Director for EZeats Canada, leading brand strategy, visual identity, and design execution across digital and physical touchpoints to elevate brand presence and user engagement.
• Collaborated with various clients to develop design concepts for their branding, ‎marketing materials, and digital assets
• Created motion graphics, logo motions, and animations using After Effects to enhance user engagement
• Participated in brainstorming sessions and contributed creative ideas for marketing ‎campaigns and initiatives
• Collaborated with the Marketing team to design and produce various marketing materials including brand collateral, presentations, social media content, graphics for video, emails, and promotional pieces for trade shows and events.
• Worked closely with the Design Director and other team members to ensure consistency in creative work & brand guidelines.
• Managed multiple projects simultaneously, meeting tight deadlines and delivering high-‎quality work.‎

2018-2022

Graphic Designer | Tavazo Corporation

• Created engaging designs for brochures, websites, social media graphics, and other promotional materials.
• Communicated directly with project stakeholders to understand requirements, deliverables, ‎and objectives, and provided regular updates on project progress.‎
• Created motion graphics especially for social media.
• Designed packages including product packages, labels, zip bags, etc.
• Retouched photos for website.
• Managed project timelines for timely delivery and quality assurance.